by Dr. Gary Johnson, Au.D.
The traditional model of audiology often focuses on the clinical aspect, the audiogram, the fitting of hearing aids, and follow-up appointments centered around the device itself. While these are critical components, they don’t capture the full picture of the...
by Dr. Gary Johnson, Au.D.
In the world of healthcare, the patient’s journey often begins with a referral. For audiology practices, these referrals are the lifeblood of growth, but their true value isn’t just in the initial hand-off; it’s in the robust, consistent communication that...
by Dr. Gary Johnson, Au.D.
In today’s competitive hearing healthcare environment, audiology practice development requires more than the latest equipment or clever marketing. One of the most powerful and often underutilized tools for long-term growth in audiology is investing in your...
by Dr. Gary Johnson, Au.D.
In today’s healthcare landscape, where talent is scarce and patient loyalty is especially hard to earn, audiology practices must look beyond technology and marketing to drive growth. But when you want to build a high-performing audiology practice, the true engine of...
by Dr. Gary Johnson, Au.D.
In the increasingly competitive landscape of hearing healthcare, audiology practices must look beyond traditional marketing tactics to grow and thrive by doing the improbable; Physician Marketing. Digital advertising, social media campaigns, and community outreach...
